The long standing criticisms of healthcare products is that it is aimed at making profits, through persuading patients that they have need of certain products and how it would make them healthier, happier and project them as well-off or at least bourgeois in the society to which they belong. This matter is intricate especially in hospital management and is certainly worth considering in a bid to understand whether marketers in healthcare systems offer self- motivated products in what they think patients ‘need’ or what the patients actually require. This study is an explorative study, which attempts to draw attention to the importance of consumerspace in the emerging markets of Africa and its environs. In turn, hospitals and pharmacists develop new ways of proffering product solutions in catering for the need of patients. However, patient satisfaction has witnessed some criticism as it is believed that the marketing system creates self-motivated healthcare and societal demands, which only their products could satisfy. Notwithstanding, to compete favorably with global demands it is imperative for healthcare organizations especially those in Afrique Noire to pay attention to this phenomenon currently sweeping across America, Europe and Asia..